Our Story

Built for women, made with care

Periodica started with a simple, frustrating observation: the vitamin aisle was never really built for women. Most gummy multivitamins on the shelf are formulated as a generic, one-size-fits-all product, with women's actual life stages — cycles, pregnancy, hormonal shifts, postpartum recovery — treated as an afterthought instead of the starting point.

Our founders started Periodica to change that: building formulas around real stages of a woman's life, and using the brand as a platform to raise real awareness around how under-researched and under-prioritized women's health has historically been, in both medicine and the supplement industry.

We also built Periodica to push back on the “pink tax” — the well-documented pattern where products marketed to women cost more than nearly identical products marketed to men. Every Periodica formula is priced the same flat $20, no matter what it's formulated for, because quality women's health shouldn't come with a markup.

And we wanted to fight back against a supplement industry that too often gets away with proprietary blends that hide real dosages, unnecessary fillers, and inconsistent testing. Every formula we make lists full doses on the label and is third-party tested for purity, so you always know exactly what — and how much — you're putting into your body.